KATIE BRIEFEL

BRAND & COMMUNITY STRATEGIST

HUMAN CONNECTION EXPERT

WRITER, SPEAKER, host


Notice what’s shifting.
Name what you want.
Move with intention.

Reset supports founders, creatives, and evolving leaders
at pivotal moments -

helping them clarify their voice,
shape their next chapter,
And build with depth and direction.

A HUMAN APPROACH TO EXPANSION

HOW I CAN HELP YOU

brand partners

PREVIOUS WORK

  • JOHN LEWIS CANNES LIONS AWARD-WINNING CHRISTMAS CAMPAIGN

  • Headspace: connecting with gen z through irl community

  • fertility mapper: connecting to audience through g-t-m strategy, narrative & brand foundations

  • Laura wilson, founder: connecting to the wellness community through founder positioning & narrative

  • bodega bay hard seltzer: connecting to healthy hedonists through a brand pivot

INTERNATIONAL SPEAKER,

PANEL HOST, MC

BRAND EVENT CURATOR AND COMMUNITY BUILDER

JOIN THE RESET COMMUNITY

JOIN THE RESET COMMUNITY

LET’S RESET

Let’s Reset is about one thing: human connection. 
How we reconnect with ourselves, with others, with our audience/community and with the work we’re here to do.  Through essays, interviews, and creative strategy insights, I explore what it means to live, lead, and love with depth in a distracted world. 
Each week, I share reflections and frameworks drawn from both sides of my world - storytelling and strategy - blending emotion with intelligence, intuition with action.