KATIE BRIEFEL
BRAND & COMMUNITY STRATEGIST
HUMAN CONNECTION EXPERT
WRITER, SPEAKER, host
I'm a storyteller, strategist and speaker.
But the thing that connects it all is an obsession with how we can be more human.
HI, I’M KATIE
HOW I CAN HELP YOU
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Shape a brand that resonates
You know what you stand for - you just need the right language, clarity, and creative edge to express it. I help founders and ventures articulate their essence through story-led strategy: defining positioning, voice, and narrative that move people and drive momentum.For brands that need leadership, momentum and energy - without hiring full-time. I work closely with founders and teams to define brand direction, sharpen positioning and ensure creative and commercial efforts stay aligned. This is hands-on, accountable leadership, not arm’s-length consulting.
Includes:
Brand & Messaging Strategy
Narrative Development (Mission, Vision, Values, Manifesto)
Brand Voice & Tone of Voice Systems
Leading internal teams and external partners
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Build the kind of presence that magnetises opportunities.
You are the brand - but your story, message, or visibility might not fully reflect your potential.I work with founders, creatives, and leaders to clarify who they are, what they stand for, and how they show up across thought leadership, content, and communication.
→ For founders ready to be seen with confidence, coherence, and credibility.Includes:
Personal Brand Strategy & Positioning
Signature Story Development
Messaging Frameworks & Content Pillars
Thought Leadership & Visibility Strategy
Ghostwriting or Editorial Coaching
LinkedIn / Substack / Speaking Narrative Support
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When you’re evolving - and need a creative partner to meet you there.
Whether you’re shifting direction, scaling something new, or craving clarity, The Reset Method™ blends story, strategy, and soul to bring everything into alignment. Through focused intensives, studio sprints, or ongoing partnership, we reset your vision - and help you lead from it.
→ For brands or individuals in transition, ready for their next chapter.Includes:
Strategic Intensives (half or full day)
Studio Sprints (2–4 weeks)
Ongoing Creative Advisory
Brand Audits & Story Alignment
Founder or Team Workshops
Vision, Energy & Creative Direction Sessions
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I love to help unlock out of the box thinking.
Includes:
Creative & campaign ideation
Audience strategy & mapping
Annual & Quarterly brainstorming and planning
Team alignment and reset sessions
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Connect with your audience in the right ways.
Includes:
Audience research
Community strategy & blueprint development
Community playbook
End-to-end community event and activation delivery.
brand partners
PREVIOUS WORK
INTERNATIONAL SPEAKER,
PANEL HOST, MC
BRAND EVENT CURATOR AND COMMUNITY BUILDER
JOIN THE RESET COMMUNITY
JOIN THE RESET COMMUNITY
LET’S RESET
Let’s Reset is about one thing: human connection. How we reconnect with ourselves, with others, with our audience/community and with the work we’re here to do. Through essays, interviews, and creative strategy insights, I explore what it means to live, lead, and love with depth in a distracted world. Each week, I share reflections and frameworks drawn from both sides of my world - storytelling and strategy - blending emotion with intelligence, intuition with action.